Executive summary

In 2025 the Omani car market continued to favour reliable, practical models from established brands. Toyota remains the overall market leader with strong showings across compact sedans and SUVs, followed by Nissan and Hyundai. Growth in demand for affordable SUVs and hybrid/Electric models pushed changes in market share across segments. This article breaks down the top selling brands and individual models, provides resale and buyer-preference insights, and offers practical takeaways for buyers and dealers.

Market snapshot — Brand market share (2025)

Estimated brand share across new and used registrations in Oman, 2025 (illustrative, market-scan data).

Note: percentages are aggregated estimates including new and used registrations, dealer sales and online marketplace activity in 2025.

Top selling models in Oman — overall leaderboard (2025)

Across dealerships and online marketplaces, a handful of models dominate buyers’ choices. These models are popular for their reliability, ease of maintenance, and strong resale value.

Practical models like the Toyota Corolla and Hilux remain dominant due to low maintenance costs and widely available service networks in Oman. 

Resale performance: which brands hold value best

Resale value is a decisive factor for buyers in Oman’s price-sensitive market. The table below summarises typical 3-year retention rates for popular brands and models.

Tip: buyers seeking the best long-term value should prioritise models with high retention and wide dealer service presence.

Segment trends: SUVs, pickups and EVs

Demand in Oman continues to favour SUVs and pickups because of family preferences and utility needs. Meanwhile EV penetration is rising slowly — early adopters prefer affordable long-range models from brands like MG and BYD. Key segment notes for 2025:

• SUVs: Still the fastest-growing segment — compact and family SUVs make up the majority of new registrations.
• Pickups: Hilux and similar models are steady sellers for commercial and private buyers.
• EVs & Hybrids: Adoption increases in Muscat and urban areas where charging infrastructure is improving.

What buyers in Oman are prioritising (2025)

Based on market surveys and dealer feedback, these are the top decision factors for Omani buyers in 2025:

Regional differences — Muscat vs Salalah vs Sohar

Buying patterns vary by governorate. Muscat’s market skews toward compact SUVs and EVs, while Salalah and northern governorates show stronger demand for robust SUVs and pickups suitable for longer distances and rural roads.

Dealer insights — inventory, pricing and online sales

Dealers report that online listings and marketplace platforms have shortened sale cycles for popular models. Competitive pricing and certified pre-owned offers help shift inventory faster. Key dealer takeaways:

• Price transparency increases buyer trust — certified history reports are essential.
• Digital listings with clear photos and verified service records sell 20–30% faster.
• Dealers that offer warranty and buyback options see higher conversion rates for used cars.

How to use this data as a buyer or dealer

For buyers

1. Prioritise models with strong resale value if you plan to resell within 3–5 years.
2. Check dealer warranties and certified pre-owned offers — they reduce ownership risk.
3. Consider total cost of ownership (fuel, insurance, maintenance) not just purchase price.

For dealers

1. Stock models with proven resale performance to reduce holding costs.
2. Invest in professional photography and digital vehicle history reports.
3. Offer flexible financing and trade-in evaluation tools to capture more buyers.

Data & methodology

This report aggregates registration data, dealer sales reports and marketplace listings across Oman for 2025. Figures presented are market estimates intended to guide buyers, dealers and industry observers. For publisher-ready datasets or custom queries contact OmanWheels editorial.

Conclusion — who leads and why

Toyota’s strong brand reputation, extensive service network, and models tailored to GCC driving conditions make it the clear market leader in Oman in 2025. Nissan and Hyundai follow closely with compelling model lineups. For buyers, the best approach remains: choose brands and models with robust aftermarket support and proven resale strength — that combination delivers the most reliable ownership economics in Oman’s market today.