Rise of Chinese Vehicle Brands in Oman 2025: Jetour, Changan & Co Gain Market Share

OmanWheels Market Insight (2025): Data from dealer networks and new registration reports confirm a clear trend — Chinese automakers are reshaping Oman’s automotive landscape with affordable SUVs, EVs, and high-tech sedans. Jetour, Changan, MG, and BYD have all posted double-digit growth in 2025, marking a significant shift in pricing, resale expectations, and consumer choice.

Overview: Chinese Automakers Strengthen Their Foothold in Oman

Five years ago, Chinese cars were considered a niche segment in Oman. In 2025, they’re everywhere — from Muscat’s urban streets to Sohar’s industrial roads. Backed by strong regional distributors, warranty support, and appealing pricing, Chinese brands now capture an estimated 18–22% market share of new car sales in Oman. Top Selling Models & Brands in Oman 2025.

With Jetour and Changan leading the way, the market has become more competitive than ever. MG, BYD, and Geely follow close behind, offering models that blend technology and value for the money-conscious Omani consumer.

Market Data: Estimated Chinese Brand Market Share in Oman (2025)

The following table summarises illustrative market share data for 2025 across the leading Chinese brands in Oman:

Data compiled from Oman dealership network estimates, new registration databases, and 2025 market-scan reports.

Price Advantage: How Affordability Redefined the Market

Price has been the most powerful growth driver for Chinese car brands in Oman. Compared to traditional Japanese and Korean competitors, Chinese models are priced 15–25% lower on average, often with more standard features like panoramic cameras, wireless charging, and large infotainment screens.

For many first-time buyers, especially younger families, these models provide the best combination of value, warranty, and style — key reasons why Chinese vehicles now dominate new car financing portfolios.

Resale Value Trends: Still Developing, but Improving Rapidly

While resale value has traditionally been the Achilles’ heel for Chinese automakers, the trend is changing. According to 2025 used car listings, well-maintained Chinese SUVs retain between 60–68% of value after three years — up from barely 45% five years ago.

Dealers report higher resale activity for Jetour and Changan models, particularly those with extended warranties and service packages. The growing consumer trust and expanding parts network are major reasons for this improvement.

Consumer Perception: Technology, Comfort, and Warranty Matter

Omani consumers are increasingly tech-savvy and expect digital-first experiences in their cars. Chinese brands deliver that edge. Touchscreen displays, AI-powered driver assistance, and luxury-inspired interiors attract younger and middle-income buyers alike.

• Technology: Jetour and BYD offer advanced ADAS systems and hybrid powertrains.
• Warranty: Most Chinese brands now offer up to 10 years or 1 million km coverage on engines.
• Design & Comfort: Contemporary interiors rival premium brands, helping reshape brand perception.

EV Momentum: BYD and MG Lead the Charge

Electric vehicles (EVs) form the next phase of Chinese dominance. BYD and MG have launched multiple EV models in Oman with competitive range and pricing. BYD’s ATTO 3 and MG’s ZS EV top the EV chart for 2025.

Dealer Expansion and After-Sales Network

Chinese automakers have invested aggressively in Omani dealership networks. Major groups like Towell Auto and Oman Trading Establishment have expanded showrooms, ensuring parts availability and faster service turnaround.

Highlights of dealership infrastructure:

• Over 25 official Chinese-brand service centers across Muscat, Nizwa, Sohar, and Salalah.
• Spare parts availability at par with Japanese brands.
• Digital warranty tracking systems integrated for Changan and Jetour customers.

Impact on Pricing and Competition

Chinese vehicle pricing has triggered a wave of competitive responses. Japanese and Korean brands have begun offering longer warranties, cashback promotions, and free service plans to maintain loyalty.

Market Implications:

• Reduced Average Selling Price: Entry-level SUVs now average OMR 8,000 compared to OMR 10,000 two years ago.
• Increased Feature Expectation: Buyers now expect premium features even in base models.
• EV Awareness: Chinese EVs have accelerated electric mobility conversations in Oman.

Future Outlook: Can Chinese Brands Sustain Growth?

Analysts predict continued expansion for Chinese automakers in Oman, but maintaining momentum will depend on long-term reliability perception and dealer service consistency. If current satisfaction levels persist, Chinese brands could exceed 25% market share by 2027.

Expect more hybrid and plug-in models from Jetour, BYD, and Changan as the Sultanate continues investing in EV infrastructure and renewable energy strategies aligned with Vision 2040.

Conclusion: A New Automotive Era for Oman

The “Made in China” label has evolved from budget to breakthrough. In 2025, Chinese brands like Jetour, Changan, and MG are no longer alternatives — they’re market leaders setting the pace. With enhanced quality, feature-packed vehicles, and confident pricing, these automakers are rewriting Oman’s car market playbook.

For consumers, this shift means greater value, more choice, and modern driving technology at accessible price points. For dealers, it represents a highly competitive environment demanding agility and innovation.Explore Chinese Car Listings on OmanWheels →

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